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Results: 9
How Perceived Risk and Suspicion Moderates the Relationship Between Information Source, eWOM, and Purchasing Decision
This research aimed to examine the customer behavior in online shopping by measuring product characteristics, information sources, perceived risk, electronic word-of-mouth, suspicion, and purchase decision with the moderation...
Published by: IGI Global
Employee Theft Behavior
Employee theft has becoming a serious and challenging issue for all businesses, especially to hotel organizations where employees have easy access to cash, amenities, and other inventories and items. This research is based on...
Published by: IGI Global
A Co-Word and Co-Citation Analysis of Digital Marketing Research
As one of the most recent forms of marketing, digital marketing has emerged as the fastest-growing sector of the industry. A large number of academic studies have been published on different aspects of this field. The main...
Published by: IGI Global
A Quality Function Deployment Approach Through Management and Technology Development
Corrugated paper industry is an indispensable industry and it has been developed for more than fifty years. Hence, it is important for a firm to find its core competence, study effective business strategies, and form a long-term...
Published by: IGI Global
An Investigation of Student Satisfaction in an Online Language Learning Course
Online learning's application in the language learning process has become an important topic as the COVID-19 crisis has restricted in-person classes. This study investigates student satisfaction in an online language learning...
Published by: IGI Global
The Influence of Personality Traits on Intention to Purchase Green Products
Resource depletion and environmental degradation are moving society toward a hierarchical model of environmental concerns and green purchase intention. Companies and individuals have not only been awakened to these issues but...
Published by: IGI Global
Formal Analysis of Database Trigger Systems Using Event-B
Most modern relational database systems use triggers to implement automatic tasks in response to specific events happening inside or outside a system. A database trigger is a human readable block code without any formal...
Systems & Software Design Computer Science and Information Technology Systems and Software Engineering
Published by: IGI Global
A New Approach for Fairness Increment of Consensus-Driven Group Recommender Systems Based on Choquet Integral
It has been witnessed in recent years for the rising of Group recommender systems (GRSs) in most e-commerce and tourism applications like Booking.com, Traveloka.com, Amazon, etc. One of the most concerned problems in GRSs is to...
Published by: IGI Global
The Effect of Culture on Performance Expectancy, Intention, and Trust in Mobile Payment Adoption
This study aims to investigate the role of culture at an individual level in the context of m-payment adoption. Specifically, it examines the effect of uncertainty avoidance and collectivism based on the Hofstede cultural...
Published by: IGI Global